Proximity is the world's most creatively awarded digital, direct and CRM network with 69 offices across the globe.
A big part of what we do at Kaleidoscope Proximity is that we help our clients make their brands more valuable to people.
In today's world, we have more data than ever before and we are living in a truly democratised social era where the consumer is in control and he is fuelling millions of daily conversations. From our experience, we have learned about the importance of content as a currency within this relationship.
Regardless of its nature (text, photo, video or interactive), content can change the way consumers think, feel or act about a brand.
The true difference comes from making people more valuable to brands, thus completing the value exchange lifecycle.
The secret is in understanding that it's not about "channels" anymore. Digital is how we live. What matters is how you enhance insights through technology in order to deliver a relevant and measurable experience for both parties.
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